The ask

Acquire incremental managed care patients via online scheduling with optimized digital media techniques and improved website UX in a rapid and cost-effective manner.

The approach

• Assessed level of opportunity to take advantage of curated tactics that drive a high, near-term impact at low cost
• Identified the service lines that will see the largest growth in appointments
• Activated thirty-six (36) optimization initiatives across search, social, display, affiliates, and web properties
• Leveraged analytics, usability research, and heuristics to evaluate the existing experience and categorize potential variations and enhancements 
• Plot recommended enhancements according to effort to implement and value to the business.

The Outcome

• 175% increase in appointment volume within 90 days of launch 
• Identified opportunities to rapidly   improve campaign management to drive efficiencies 
• Activated location-based and daily-budget management optimizations that drove 38% lower cost per acquisition